Emerging Markets

Emerging markets serve as the world's economic growth engine

India is the most preferred country to do business in and is among the most favored business and investment destinations in the world today. There are many compelling reasons for all types of companies for geographic expansion and investments in India


High spending capacity & appetite

Based on purchasing power parity (PPP), India is the third-largest economy in the world, behind only US and China. The domestic saving ratio of more than 30% of the GDP means high savings habits and hence more spendable amount. The young population (India has one of the youngest populations in the world; more than 50% of its population is below the age of 25) has an increasing desire and capacity to spend on high-tech products and services.

High consumer demand

With a population of more than a billion, India is a free market democracy and fast-growing market. The key strength of the economy is huge domestic consumption & not total dependence on export. Hence, India has a tremendous consumer demand.

Stable government & attractive policies

The Indian outsourcing industry is supported by a stable pro-development government whose policies on the economy, GDP growth, taxation, power, telecom, industrial parks and special zones have been helpful in improving infrastructure as well as communications systems. The government has offered its support to the industry by providing various tax-related and other benefits and by enacting the Information Technology Act, which recognizes electronic contracts, bars cybercrime, and supports e-filing of documents.


Infrastructure & Technology

India is well-developed and offers state-of-the-art telecom, ISP, and cellular networks. Outsourcing companies also maintain uninterrupted communication channels with clients by providing high-speed bandwidth via satellite connectivity, submarine cables and fiber optic networks.

Largest technical & professional talent pool

Based on purchasing power parity (PPP), India is the third-largest economy in the world, behind only US and China. The domestic saving ratio of more than 30% of the GDP means high savings habits and hence more spendable amount. The young population has an increasing desire and capacity to spend on high-tech products and services.

Consistent high quality services

While the cost factor plays an important role, the high quality provided by Indian outsourcing firms consistently has also enabled India to remain as the top outsourcing destination. Cost reduction is only part of the reason that companies were considering offshore outsourcing, however over the years foreign companies stayed in India for the speed and quality.